.nav ul a.active{color:var(--ink)}
.nav ul a.active::after{width:100%;background:var(--accent)}

/* hero */
.back-row{margin-bottom:30px}
.back-btn{display:inline-flex;align-items:center;gap:10px;background:#FBFAF7;border-radius:12px;padding:12px 20px;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;box-shadow:0 3px 10px rgba(0,0,0,.06);transition:transform .2s}
.back-btn:hover{transform:translateX(-3px)}
.back-btn svg{width:18px;height:18px}
.tag-badge{display:inline-block;background:#C4AC8C;color:#fff;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;border-radius:8px;padding:8px 16px;margin-bottom:24px}
.detail-hero{padding-bottom:60px}

/* photo blob */
.detail-photo{position:relative}
.photo-clip{position:relative;overflow:hidden;aspect-ratio:4/4.6;border-radius:44% 56% 46% 54% / 40% 42% 58% 60%;background:#DDE5EC;box-shadow:0 18px 44px rgba(0,0,0,.10)}
.photo-clip svg,.photo-cover{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.info-sticker{position:absolute;z-index:3;display:flex;align-items:flex-start}
.is-emoji{width:52px;height:52px;background:#fff;border-radius:50%;box-shadow:0 8px 20px rgba(0,0,0,.16);display:flex;align-items:center;justify-content:center;font-size:27px;transform:rotate(-6deg);z-index:2;flex:none}
.is-emoji.square{border-radius:14px}
.is-note{background:#fff;border-radius:14px;padding:12px 16px;box-shadow:0 8px 22px rgba(0,0,0,.12);margin-left:-10px;margin-top:16px;max-width:220px;transform:rotate(2deg)}
.is-note b{display:block;font-size:12.5px;margin-bottom:4px}
.is-note span{font-size:11px;color:#55524b;line-height:1.45;display:block}
.st-goal{top:-3%;left:-13%}
.st-aud{top:24%;right:-15%}
.st-aud .is-note{transform:rotate(3deg)}
.coin-badge{position:absolute;right:-4%;bottom:16%;z-index:3;width:58px;height:58px;border-radius:50%;background:radial-gradient(circle at 35% 30%,#F9ECC0,#DDB75A 55%,#A8790F);box-shadow:0 10px 20px rgba(0,0,0,.28),inset 0 -4px 8px rgba(110,70,0,.35);display:flex;align-items:center;justify-content:center}
.coin-badge svg{width:30px;height:30px}

/* benefits */
.benefits-panel{background:#FBFAF7;border-radius:20px;padding:34px 42px;margin-top:74px;box-shadow:0 6px 24px rgba(0,0,0,.05)}
.benefits-panel h3{text-align:center;font-size:16px;font-weight:800;margin-bottom:28px}
.benefits-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.benefit{display:flex;gap:14px;align-items:flex-start}
.b-icon{font-size:30px;line-height:1;flex:none}
.benefit h4{font-size:13px;font-weight:800;margin-bottom:6px}
.benefit p{font-size:11.5px;color:var(--muted);line-height:1.5}

/* steps */
.d-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;margin-top:44px}
.d-step{position:relative;background:#FBFAF7;border-radius:16px;padding:22px 20px}
.d-step:not(:last-child)::after{content:'→';position:absolute;right:-14px;top:46%;color:#8f8b84;font-size:15px}
.ds-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.ds-num{width:34px;height:34px;border-radius:50%;background:#EFE7DA;color:#B99C6B;font-weight:800;font-size:12px;display:flex;align-items:center;justify-content:center}
.ds-icon{font-size:30px}
.d-step h4{font-size:14px;font-weight:800;line-height:1.35;margin-bottom:10px}
.d-step p{font-size:11.5px;color:var(--muted);line-height:1.5}

/* numbers */
.num-stats{background:#EFE9E1;border-radius:18px;padding:30px 12px;display:grid;grid-template-columns:repeat(4,1fr);margin-top:44px}
.num-stat{text-align:center;padding:6px 20px}
.num-stat + .num-stat{border-left:1px solid #DBCFC0}
.num-stat strong{display:block;font-size:26px;font-weight:800;margin-bottom:6px}
.num-stat span{font-size:12px;color:#6b675f;line-height:1.4;display:block}

/* channels */
.channels{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;margin-top:40px}
.channel{background:#FBFAF7;border-radius:14px;padding:16px 12px;display:flex;align-items:center;justify-content:center;gap:10px;transition:transform .2s}
.channel:hover{transform:translateY(-3px)}
.channel svg{width:28px;height:28px;flex:none}
.channel span{font-size:12.5px;font-weight:600}

/* case */
.case-card{background:#FBFAF7;border-radius:20px;overflow:hidden;display:grid;grid-template-columns:minmax(0,420px) 1fr;margin-top:40px;box-shadow:0 6px 24px rgba(0,0,0,.05)}
.case-media{position:relative;min-height:340px}
.case-media svg{position:absolute;inset:0;width:100%;height:100%}
.case-tag{position:absolute;left:22px;bottom:22px;background:#C9B393;color:#fff;font-size:11px;font-weight:600;border-radius:10px;padding:9px 14px}
.case-body{padding:36px 42px}
.case-body h3{font-size:20px;font-weight:800;line-height:1.35;margin-bottom:26px;max-width:560px}
.case-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-bottom:28px}
.case-cols h5{font-size:12.5px;font-weight:700;margin-bottom:8px}
.case-cols p{font-size:11.5px;color:#55524b;line-height:1.55}

/* adaptive */
@media (max-width:1080px){
  .benefits-grid{grid-template-columns:repeat(2,1fr)}
  .d-steps{grid-template-columns:repeat(3,1fr)}
  .d-step:not(:last-child)::after{display:none}
  .channels{grid-template-columns:repeat(3,1fr)}
  .case-card{grid-template-columns:1fr}
  .case-media{min-height:260px}
  .st-goal{left:-4%}
  .st-aud{right:-4%}
}
@media (max-width:900px){
  .num-stats{grid-template-columns:repeat(2,1fr);row-gap:22px;padding:26px 12px}
  .num-stat + .num-stat{border-left:none}
  .num-stat:nth-child(even){border-left:1px solid #DBCFC0}
  .num-stat:nth-child(n+3){border-top:1px solid #DBCFC0;padding-top:20px}
}
@media (max-width:760px){
  .d-steps{grid-template-columns:repeat(2,1fr)}
  .channels{grid-template-columns:repeat(2,1fr)}
  .case-cols{grid-template-columns:1fr;gap:16px}
  .case-body{padding:26px 22px}
  .benefits-panel{padding:26px 22px}
}
@media (max-width:560px){
  .benefits-grid,.d-steps,.channels{grid-template-columns:1fr}
  .num-stats{grid-template-columns:1fr}
  .num-stat:nth-child(even){border-left:none}
  .num-stat:nth-child(n+2){border-top:1px solid #DBCFC0;padding-top:18px}
  .is-note{max-width:170px}
  .st-goal{left:0}
  .st-aud{right:0}
  .coin-badge{right:2%}
}
/* --- дополнения для b2c --- */
.logo-item .big{font-size:17px;line-height:1.1;font-weight:800;letter-spacing:.03em;text-transform:uppercase}
.logo-item.mone{font-family:Georgia,'Times New Roman',serif;font-size:24px;letter-spacing:.08em}
.footer-note{margin:16px auto 0;font-size:10px;color:#a09b93;max-width:560px;line-height:1.5}
/* --- ecom: зелёная тема --- */
.theme-green .tag-badge{background:#8AAE7E}
.theme-green .accent-line{color:#7E9B6B}
.theme-green .coin-badge{background:radial-gradient(circle at 35% 30%,#FDFBF4,#EADFC6 55%,#C9B98F);box-shadow:0 10px 20px rgba(0,0,0,.22),inset 0 -4px 8px rgba(120,100,50,.3)}
.theme-green .is-emoji.square svg{width:28px;height:28px}

/* 5 преимуществ */
.benefits-grid.five{grid-template-columns:repeat(5,1fr)}

/* кнопка кейса поверх фото */
.case-btn{position:absolute;left:22px;bottom:22px;z-index:2}

/* wordmark-логотипы */
.logo-item.word b{font-size:20px;font-weight:800;letter-spacing:.02em}
.logo-item.word.low b{text-transform:lowercase}
.logo-item.word.wide b{letter-spacing:.14em;font-weight:600}
.logo-item .sub{display:block;font-size:8px;letter-spacing:.06em;color:currentColor}

@media (max-width:1080px){.benefits-grid.five{grid-template-columns:repeat(3,1fr)}}
@media (max-width:760px){.benefits-grid.five{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.benefits-grid.five{grid-template-columns:1fr}}
/* --- mstrateg: доп. блоки --- */
.hero-actions{display:flex;align-items:center;gap:26px;flex-wrap:wrap}
.link-download{display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:600;color:#3f3c36;transition:color .2s}
.link-download:hover{color:#B98F3E}
.link-download svg{width:18px;height:18px}
.link-download.small{font-size:12px}
.link-download.small svg{width:16px;height:16px}

/* ключевые блоки */
.blocks-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:40px}
.block-card{background:#FBFAF7;border-radius:14px;padding:20px;display:flex;gap:14px;align-items:flex-start}
.bl-icon{flex:none;width:40px;height:40px;border-radius:50%;background:#F0E7D8;color:#B99C6B;display:flex;align-items:center;justify-content:center}
.bl-icon svg{width:20px;height:20px}
.block-card h4{font-size:13px;font-weight:800;margin-bottom:6px}
.block-card p{font-size:11px;color:var(--muted);line-height:1.5}

/* форматы */
.formats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:40px}
.format-card{background:#FBFAF7;border-radius:18px;padding:30px 30px 26px;display:flex;flex-direction:column;align-items:flex-start}
.pop-badge{background:#C9B393;color:#fff;font-size:9px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;border-radius:6px;padding:6px 10px;margin-bottom:12px;display:inline-block}
.format-card h3{font-size:17px;font-weight:800;margin-bottom:10px}
.format-card .f-sub{font-size:12px;color:#55524b;line-height:1.5;margin-bottom:16px}
.format-card ul{margin-bottom:6px}
.format-card li{position:relative;padding-left:16px;font-size:12px;color:#4a463f;margin-bottom:9px;line-height:1.45}
.format-card li::before{content:'•';position:absolute;left:2px;color:#8f8b84}
.f-term{margin-top:auto;padding-top:14px;font-size:12px;color:#8f8b84}
.f-term b{color:#B99C6B;font-weight:700}

/* 7 каналов данных */
.channels.seven{grid-template-columns:repeat(7,1fr)}

/* CTA-блок */
.cta-band{margin-top:56px;background:#F0EBE2;border-radius:20px;padding:36px 40px;display:grid;grid-template-columns:1.1fr auto 1fr;gap:34px;align-items:center;overflow:hidden}
.cta-band h3{font-size:20px;font-weight:800;line-height:1.35}
.cta-band p{margin-top:12px;font-size:12.5px;color:#6b675f;line-height:1.55}
.cta-mid{display:flex;flex-direction:column;align-items:center;gap:14px}
.cta-img{height:150px;border-radius:14px;overflow:hidden}
.cta-img svg{width:100%;height:100%}

@media (max-width:1080px){
  .blocks-grid{grid-template-columns:repeat(2,1fr)}
  .formats{grid-template-columns:1fr;max-width:560px;margin-inline:auto}
  .channels.seven{grid-template-columns:repeat(4,1fr)}
  .cta-band{grid-template-columns:1fr;text-align:left}
  .cta-mid{flex-direction:row;justify-content:flex-start;gap:22px}
  .cta-img{display:none}
}
@media (max-width:760px){
  .channels.seven{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:560px){
  .blocks-grid{grid-template-columns:1fr}
  .channels.seven{grid-template-columns:1fr}
  .cta-band{padding:26px 22px}
  .cta-mid{flex-direction:column;align-items:flex-start}
}